Hello Unique Markets
Hi, I’m Lauren Nicotera, aka Lu, aka Muumuu Lu
The Sole owner, creative director, head of operations, patternmaker, seamstress, marketing and social media, bookkeeper and floor sweeper at Under the Muumuu
We hand craft small batch, limited edition Muumuus, one at a time, handsewn (the old-fashioned way) here in Los Angeles, using designer deadstock fabric.
I founded the business in New Orleans in 2018, while working as a costume designer and stylist on films, TV shows, and commercials, with the mission to spread joy using audaciously comfortable statement clothing (aka the muumuu) as a conversation starter.
As an avid collector of vintage muumuus, I began to notice wearing one meant strangers would appear out of nowhere, bestowing complements on my looks/my dress and I'd leave the interaction bewildered and slightly buzzed off this high of feeling fabulous. Being from New Orleans, we pretty much relish in any opportunity to talk to strangers and I began to wonder if this was a feeling I could set into motion via clothing...
Los Angeles became home at the end of January 2021 as the distance between fabric and studio were far too great and recently dropped my first collection of 2021, introducing The Muumuuvement to our newest friend, Didi. Unique Markets is my first intro to the Los Angeles community and I couldn't be more exited to infuse this spot with a bright pop of color!
Looking forward to get the chance to connect! Feel to reach out at any time with questions - firstname.lastname@example.org. We love to see your over on instagram as well.
Be sure to sign up for our mailing list (below or in the pop up) to get 20% off your first online purchase as well as receive first dibs for new drops!
Hoping to see you again soon!