About

ABOUT UNDER THE MUUMUU

Under the Muumuu is created by Lu Nicotera, an independent, one-woman, slow fashion movement on a mission. The world needs more individuals shining bright, living big and ready to turn it on. Here, it starts with our clothes. 

FABRICS

Lu relocated to Los Angeles in the beginning of 2021 to be closer to her sources of deadstock fabric. (Deadstock fabrics are essentially fashion industry leftovers that would normally have been thrown away after a certain amount of time. via green matters). It's a hunt for the perfect prints and textures. Feeling is everything. Time and time again, House of Lu Collectors have shown they love the bold prints. But every now and then, Lu likes to throw a curve ball when the fabric leaves her screaming with excitement. 

THE PROCESS

All patterns, samples and production are drafted, cut and sewn by Lu.
(she also does the photography, website, emails and social posts)

THE VISION

Lu found her first vintage piece, a gorgeous 1960s housecoat, while in college, over 20 years ago. It started as something colorful to wear for Mardi Gras but overtime, begged for regular attention. Each time Lu chose the housecoat, random interactions with strangers, all starting with a comment on the dress, would occur. She'd leave simultaneously mystified and delighted with each new fast friend and wondered if this was an isolated incident or one that could be reproduced. Sure enough, with each new vintage muumuu, caftan and housecoat, new street, in-line  and passing-by "friends" would appear. The same became true for her creations, proving it's possible to create clothing worthy of commentary, a catalyst to spur those interactions with others. Lu wants to leave you delighted and mystified,  creating excitement and anticipation every time you choose your Under the Muumuu piece.