Why Muumuus? Why "Under the Muumuu?" 

It started with a vintage collection and what felt like a homecoming. There was a never a plan for a clothing line. It just happened. And originally, it was called House of Lu. Under the Muumuu was always the "umbrella" name to house all the ideas. But when you keep hearing the same advice over and over from people you respect and admire, you take that as a sign and literally throw it all, under the muumuu. 

This isn't meant to be a replacement to the vintage beauties with a lush generational history, full of stories and joy. This is instead, an homage to a way of dressing that allows you to wear your true inner beauty on the outside for everyone to see.

Under the Muumuu asks - what's under YOUR muumuu as we want to know - "who are you hiding underneath?". What version of you could be unleashed and be the brightest light in someone's day?  

We invite everyone to shine - letting go of conventional dress and trends; choosing instead to be as comfortable and fabulous as you can possibly be. We go hard on prints and textures as we know, every piece is an invitation for an interaction and each interaction is an opportunity to grow and shine. 

There's a feeling of joy and an exchange of joy with every person you pass. 

Skeptical? Give it a try and see if you feel The Muumuu{ve}ment within you. 

We're absolutely sure you will. 


About Lu

Lu loves to find the hidden joy in every interaction she has with life.  These pieces are a physical manifestation of her belief that we can make our worlds a little smaller and our hearts a bit bigger when choose to wear conversation pieces and allow life to show us what's possible.